What Is Online Marketing
From Wikipedia, the free encyclopedia:
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
According to TNMedia, online marketing is “… any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.”
Want the drop dead simple interpretation of it?
Online marketing is any attempt to spread the word about your company that uses the internet to reach people.
The Beginners Guide to Online Marketing
There are 7 major sub-categories of online marketing that I want to cover in this guide.
Search Engine Optimization
The first is Search engine optimization (SEO). It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines such as Google, Bing etc. While the marketer does not actually pay for this traffic in money terms, over the years SEO has become very competitive and requires substantial resources of time and effort to be effective.
Search Engine Marketing
Next to SEO, there’s search engine marketing (SEM), which is simply the paid model of SEO.
Marketers invest in displaying ads alongside Google search results and hope to generate visitor traffic, or rather engaged consumers (= leads), to their products or services landing pages.
Then there’s content marketing, where marketers aim to develop valuable media and content and distribute it to interested future customers. This is the good guy version of online marketing, where you mostly attempt to guilt people into buying.
Of course you already know social media sites marketing, wherein you use one or several social networks channels to engage with prospects, build relationships and afterwards send them to your products and services.
Pay per click advertising (or PPC) resembles search engine marketing, but not limited to Google and its competitors. Most social media networks let you create ads that fuse organically into their feeds, letting you to pay for clicks to your website.
Affiliate marketing is a kind of referral marketing, where you share profits with fellow marketers, in exchange for promoting each other’s products.
And, finally, there’s email marketing, which is already regarded as conservative, but is still one of the most effective channels. Once your consumers have given you consent to contact them, you can email them at any time, providing value and telling them to buy when the moment is right.
You can readily imagine how big online marketing really is, as you know how huge of a space each of these categories is, taken on its own. We hope you have found this a useful resource to dive deeper into the exciting world of online marketing.